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Jillian Skaling
  • Smiling young woman using headphones with laptop on a couch indoors.
    Virtual Assistance

    The 12 Essential Tasks your Virtual Assistant Can Handle for You

    Continue Reading → The 12 Essential Tasks your Virtual Assistant Can Handle for YouContinue

About WEBSITES, SIMPLIFIED

A web design studio creating inspiration for creative business.

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  • A serene home office setup with a closed laptop on a beige sofa, exuding a minimalist and peaceful vibe.
    Does Your WordPress Website Need a Makeover or a Complete Redesign?
  • How a Virtual Assistant Can Help Your Small Business Thrive
    How a Virtual Assistant Can Help Your Small Business Thrive
  • Changing Your WordPress theme Doesn’t Mean Starting Over
    Changing Your WordPress theme Doesn’t Mean Starting Over

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I help small business owners build websites that inspire confidence and connection.

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Does Your WordPress Website Need a Makeover or a C Does Your WordPress Website Need a Makeover or a Complete Redesign?

Your website is often the first impression potential customers have of you and your business. Before they contact you, book your services, or make a purchase, they're likely to spend a time exploring your website. But what happens when your website starts looking dated, feels hard to navigate, or no longer reflects the business you've worked hard to build? You might be wondering whether a few updates will do the trick or whether it's time to start fresh with a complete redesign....

https://therusticstudio.ca/does-your-wordpress-website-need-a-makeover-or-a-complete-redesign/
Changing Your WordPress theme Doesn’t Mean Startin Changing Your WordPress theme Doesn’t Mean Starting Over

One of the things I’ve learned from customizing WordPress sites for clients is that the words we use can sometimes make things sound more complicated than they are. I have a bad habit of referring to a client’s new theme as a “new site.” While that might make sense to me, I’ve realized it can be confusing for someone who isn’t familiar with how WordPress works....

https://therusticstudio.ca/a-new-theme-doesnt-necessarily-mean-new-content-2/
How a Virtual Assistant Can Help Your Small Busine How a Virtual Assistant Can Help Your Small Business Thrive

Running a small business is a little like tending a garden. There are always things that need attention, projects waiting to grow, and a dozen little tasks that seem to pop up just when you think you have everything under control. Between answering emails, keeping your website updated, organizing your schedule, creating content, and looking after your customers, it can be difficult to find the time to focus on the work you love most....

https://therusticstudio.ca/how-a-virtual-assistant-can-help-your-small-business-thrive/
WordPress Terminology Explained: A Beginner’s Glos WordPress Terminology Explained: A Beginner’s Glossary

If you’re new to WordPress, it can sometimes feel like everyone around it is speaking another language. Themes. Plugins. Widgets. Hosting. Permalinks. SSL. Gutenberg. And just when you think you’ve got the hang of it, someone throws another WordPress term at you. The good news? You don’t need to become a WordPress expert to have a great website. You just need to understand the basics well enough to know what people are talking about and what your website actually needs....

https://websitessimplified.ca/wordpress-terminology-explained-a-beginners-glossary/
SEO for Small Business Websites: Where to Start Y SEO for Small Business Websites: Where to Start

You know you need a website. You've built your pages, added your services, chosen some lovely photos, and finally hit Publish. Then comes the inevitable question: "How do I get people to actually find my website?" That's where SEO comes in. SEO-or Search Engine Optimization-can sound like one of those mysterious internet things that only marketing experts understand. There are keywords, rankings, algorithms, metadata, backlinks, technical SEO......

https://websitessimplified.ca/seo-for-small-business-websites-where-to-start/
Why Website Speed Matters-and What You Can Do Abou Why Website Speed Matters-and What You Can Do About It

Your website might be beautiful. Your branding might be spot-on. Your content might be helpful. Your services might be exactly what your ideal client is looking for. But if your website takes forever to load, visitors may never stick around long enough to see any of it. Website speed isn't just a tech detail for developers to worry about. It can affect how your potential clients experience your business, how easily they find what they're looking for, and whether they decide to stick around or move on....

https://websitessimplified.ca/why-website-speed-matters-and-what-you-can-do-about-it/
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